Our story

Started by two occupational therapists, PlayWell Brooklyn was sparked from a desire to bring integrated play to our community and families! Born from a passion for inclusivity and wellness, we believe that play is an essential part of a child's development and has many benefits for both children and adults.


Rita Sverdlova

Rita is a dedicated pediatric occupational therapist with over 10 years of experience in New York City. She is passionate about helping children overcome challenges and reach their full potential. Rita believes in the power of play-based therapy and intervention, recognizing that children learn best through engaging and enjoyable activities.

MaryEllen Cavaleri

As the Co-Founder of PlayWell and the owner of Kidz in the Zone, MaryEllen is passionate about bringing the joy of PlayWell to the community. With a deep understanding of the importance of play and its role in child development, MaryEllen has leveraged her expertise as an occupational therapist to help create an inclusive playspace that fosters growth, exploration, and happiness.

Opening hours

Appointments required! Reserve an open-play or class session online.


*Saturday and Sunday afternoon hours may differ depending on party bookings.